Carly Fiorina is no newcomer to controversy in her campaign for US Senate in California. The former HP CEO stirred the pot with her now infamous “demon sheep” video chiding her newest opponent, Tom Cambell, for not being the fiscal conservative she claims to be. Well, now Fiorina is at it again.

In a new web ad, Fiorina uses an image of Scott Brown that says, “Thank you Massachusetts,” then it flips to an image of Fiorina and says, “Now on to California. Join the path to victory.” Seeing the two candidates in close succession in a ad like that might lead you to believe that Scott Brown has endorsed Carly Fiorina in her Senate bid, and that’s exactly what they want you to think. But he hasn’t.

“It’s crafted with this wink wink, nudge nudge that’s meant to imply something that it doesn’t explicitly say,” said Joshua Treviño, a spokesman for DeVore. “You don’t appropriate the symbol of Scott Brown and claim it as your own without validating him as a source.”

Trevino is right. The ad is deceptive. Of course, I’m sure they asked Scott Brown first if they could use his photo…