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Washington Post

The Power of Rebranding: “Global War on Terror” Renamed to Clunkier, Stupider Title

The Obama administration appears to be backing away from the phrase “global war on terror,” a signature rhetorical legacy of its predecessor.

In a memo e-mailed this week to Pentagon staff members, the Defense Department’s office of security review noted that “this administration prefers to avoid using the term ‘Long War’ or ‘Global War on Terror’ [GWOT.] Please use ‘Overseas Contingency Operation.’ ”

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- March 21, 2010 -

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